![]() ![]() You can encourage users to share their images on social media using a specific hashtag and you can comment on any that you like asking if you can use them on your website. The best way to collect both the photos and permission is either via social media or via a form on your website. If you want to use user-generated photos then you will need the permission of the user. There are various benefits to using user-generated content including giving your brand social proof and showing potential customers how satisfied your existing customers are with your products or services. User-generated images are taken by users of your product or service in action that they then give you permission to use across your website and marketing platforms.įor example, if you’re a hairdresser and you use photos that your clients have taken of their new haircuts to promote your work, they are user-generated photos. ![]() User-generated images are images that have been taken by your audience and they are one of the best ways of sourcing images. Check out our guide on How to Take Product Photos for more information! Product photos are super important to take yourself, as it builds trust in the product and helps you provide details for potential buyers. Sometimes, stock images just don’t quite cut it – here are some examples of times you may want to use a photographer instead: Whether you take your own photos or hire someone else to do it, getting creative is one of the best ways to ensure you get original, brand-aligned images for your website. – Jack Story, Co-Founder and Director of Assured Marketing This is due to displaying a stronger trust signal to potential customers, as it offers visual representation of the quality of both the business and what they provide.” We have seen visible boosts in the conversion rate when using this method. This provides a much more branded and trusted feel across the website, and allows you to guarantee the perfect imagery suited for the content. “Our favourite method of sourcing images will always be commissioning a photographer to work alongside us and our clients, allowing us to create fully bespoke imagery for our clients including high quality imagery featuring their products and services. – Lauren Juliff, owner of Never Ending Footsteps For example, I love that I can search for a photo of a particular city and filter the results to show images with a person in them – my readers always connect more with that style of photo, as it helps them to visualise themselves on vacation in that specific scene.” In comparison to free stock image sites, such as Pixabay and Unsplash, Shutterstock offers up higher-quality photos, a wider variety of options, and a fantastic search engine. I use Shutterstock to source my travel photos. My affiliate commissions have increased, too, as readers have decided my recommendations are more trustworthy when surrounded by high-quality photos. With higher-quality images, my website looks more professional, the destinations I cover look more appealing, and my audience are spending more time on my site. And my readers have responded positively to these spruced-up articles. Using stock images allows me to update my old articles with fresh photos – without me needing to fly around the planet to take them myself. Destinations have changed, too, and my photos no longer represent how they appear today. The images are low resolution, low quality, and look as though they were taken a decade ago. As time has passed, however, those photos have grown outdated. “I’ve been running my travel blog for over a decade now, and in the past, I’ve always published my personal travel photos within my articles. And if you’re a Pinterest fan, you’ll love the fact you can Pin images to your own Pinterest boards! For example, you can save images to ‘Creative Board’ collections, and browse other people’s collections too. There are perks, however, and some pretty neat features that make Rawpixel stand out from the crowd. Otherwise, you need to make sure you pick images with the right license for your needs. Download from the Public Domain collection to be safe, as these images can be used for personal or commercial use without attribution. Rawpixel’s licensing rules aren’t as straightforward as other sites either. You have to pay $19 per month for unlimited commercial downloads – something Unsplash provides for free! This is why we recommend it for personal websites that don’t need a lot of images. If you need a large number of images, you’ll need one of Rawpixel’s paid plans. You can download unlimited images from Rawpixel’s Public Domain collection, but only 10 images per day from its Free collection, which offers more choice.
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