![]() This acquisition is the third for Pure Fishing in two years under the ownership of private equity firm. On April 20, 2021, GSM Outdoors acquired consumer products company Plano Synergy from Pure Fishing. Svendsen Sport was founded in 1977 and is based in Gadstrup, Denmark. The purchase will include Plano Synergy’s 15 pre-eminent brands, which specialise in tackle storage, catch management, hunting accessories and archery. The company develops, markets, and sells products to a large number of countries in Europe, Asia, Australia, and the Americas through its own sales companies and agents. To maximize global expansion opportunities and additional growth prospects within its Outdoor categories, Pure Fishing will continue to focus on ensuring supply chain excellence, delivering innovation, driving digital marketing and strengthening vendor partnerships. Pure Fishing, the world’s largest fishing tackle company, has entered into a definitive agreement to purchase Plano Synergy Holdings. The acquisition of these brands demonstrates Pure Fishing’s continued commitment to growing its presence within the outdoor sports industry while remaining a positive and compelling partner to its retail customers. These are storied brands within the fishing and hunting space that are beloved by outdoor enthusiasts worldwide and will perfectly complement our existing business,” said Pure Fishing CEO Harlan Kent. ![]() “We are excited to welcome the iconic Plano and other brands into our industry-leading portfolio of Outdoor brands. This acquisition is the third for Pure Fishing in two years under the ownership of private equity firm Sycamore Partners. The purchase will include Plano Synergy’s 15 preeminent brands, which specialize in tackle storage, catch management, hunting accessories and archery. (March 15, 2021) - Pure Fishing Inc., the world’s largest fishing tackle company, today announced that it has entered into a definitive agreement to purchase Plano Synergy Holdings Inc.
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